We had the privilege of collaborating with Polestar to create a captivating ad set entitled "Nature's Symphony," centered around their innovative Polestar 2 model. Our aim was to craft a serene and harmonious narrative that not only showcased the Polestar 2's cutting-edge features but also conveyed a deeper message about the interconnectedness of humanity and the natural world. It was essential for us to carefully curate both the characters and scenery to showcase the symbiotic relationship between humankind and the earth, highlighting Polestar's commitment to sustainability and ethical practices. We worked to portray this symbolism by emphasizing Polestar's new approach to ethically sourcing minerals, seamlessly integrating it into the narrative of the ad. Through "Nature's Symphony," we aimed to inspire viewers to contemplate their role in preserving our planet's beauty and fostering a more sustainable future.
POLESTAR: NATURE’S SYMPHONY
In a riveting collaboration with the iconic Porsche, we embarked on a journey to capture the essence of speed, power, and the rich history encapsulated in their legendary 911 models. Together, we meticulously crafted a high-octane ad set that not only showcased the cutting-edge technology and performance but also delved into the heritage that makes Porsche an automotive legend. Weaving through the curves of innovation, our narrative aimed to transcend the tangible aspects of speed, tapping into the exhilarating emotion that defines every Porsche drive. It was a fusion of precision, passion, and a profound understanding of Porsche's legacy that brought this project to life, creating an ad set that not only captured the heart-pounding thrill of the 911 but also painted a vivid portrait of the brand's enduring spirit.
PORSCHE: CARPE SECUNDUM
ANCESTRY: I REMEMBER YOU
Embarking on a poignant journey with Ancestry.com, we had the privilege of crafting a touching narrative that unfolded the story of a granddaughter leading her blind grandfather down memory lane. The emotional crescendo of our tale materialized at an ancient tree, where the grandfather had once carved his initials alongside his long-lost love. In the strategic inception of this heartfelt spot, we recognized the significance of symbolically linking the entire adventure to this poignant tree. Beyond its physical presence, the tree became a powerful metaphor, representing the family tree—interwoven branches of ancestry, heritage, and timeless love. Every frame of this narrative was carefully curated to mirror the delicate threads that bind us to our roots, paying homage to the profound connections that echo through the corridors of genealogy and family trees.
MCLAREN: BREATHTAKING PERFORMANCE
In our collaboration with McLaren, we embarked on a distinctive journey, seamlessly intertwining the brand's storied racing heritage and artistically styled vehicles into a breathtaking cinematic canvas. Our vision for the ad transcended traditional automotive narratives, positioning the McLaren not merely as a high-performance machine but as a timeless work of art. Drawing inspiration from the brand's rich history, we carefully curated unique symbols, each mirroring the grace of ballet, the precision of concert violinists, and the sheer power akin to top-tier performing engines.
The symphony of McLaren's legacy, resonating with the soul of motorsports, became a guiding force in our creative process. We wove the threads of history into every frame, capturing the spirit of past victories and the relentless pursuit of excellence that defines McLaren.
CRUMBL: ALL I NEED
In our heartwarming collaboration with Crumbl Cookies for a Mother's Day campaign, we delved into the essential elements of a mother's love, where every delightful cookie became a tender emblem of these cherished traits. Our focus extended beyond the delectable taste, reaching into the heart of familial moments where love is the sweetest ingredient.
Choosing to spotlight significant life events, our ad portrayed the universality of a mother's unwavering support. From a grandson's graduation to a granddaughter's birthday and a friend's engagement, each celebration was beautifully adorned with Crumbl Cookies. The symbolism was clear—just as a mother's love is woven into life's milestones, so too are the comforting and indulgent moments shared over freshly baked cookies.
Our narrative unfolded as a tribute to the warmth of a mother's embrace, showcasing how Crumbl Cookies become a delightful companion in celebrating life's joys.
NOKIAN: ALIVE
In a groundbreaking collaboration with Nokian Tires for their "Alive" campaign, we set out to redefine the cinematic landscape in the US market, unveiling the extraordinary capabilities of their new Outpost line of off-road performance tires. Our mission was to embody their slogan, "It's a beautiful journey," by capturing the essence of resilience, rugged power, and a spirit of adventure that truly makes you feel alive.
Every frame of our ad set became a canvas for showcasing the tires' prowess in diverse terrains — from snow-covered landscapes to sandy expanses, muddy trails, and dusty roads. Against these stunning backdrops, the Nokian Outpost tires emerged as more than just a product; they became a companion on the beautiful journey of life.
The cinematic narrative weaved resilience into the very fabric of the tires, portraying them as more than just a mode of transportation but as a conduit to embrace the rugged beauty of untamed landscapes. The powerful imagery and sense of adventure encapsulated in our campaign not only introduced the US market to Nokian's new tire line but also ignited a feeling of vitality and aliveness that resonated with those who seek the thrill of the open road.
GOODYEAR: TRADITION
In our collaboration with Goodyear Tires, we set out to elevate their brand to new heights, capturing the essence of being above the rest, much like their iconic blimp that has long symbolized excellence and tradition. Our goal was to infuse the brand with greater speed, power, and a sense of soaring achievement, while paying homage to the heritage of Goodyear.
The spotlight of our ad fell upon a poignant moment — an ex-military father racing in his truck to a vantage point where he witnesses his military son flying by in an Apache helicopter. This powerful scene encapsulated the synergy of tradition, power, and the relentless pursuit of excellence inherent in both the brand and the individuals who rely on Goodyear Tires.